Adolfson & Peterson — Aurora
Early-stage drift. Monitor closely; one new signal could push higher.
31 computed points across the 90-day window. Decay-weighted aggregate of 6 raw signals.
Six new plaintiff billboards along I-45 corridor
Nothing critical on file.
What the fabric heard.
- Plaintiff Ad Geo-Density (AdWatch)10 days agosev 4
Six new plaintiff billboards along I-45 corridor
Six new plaintiff-firm billboards installed along I-45 between Houston and Conroe last 60 days. 'TRUCK ACCIDENT? 1-800-...' creative.
- Plaintiff Ad Geo-Density (AdWatch)2 weeks agosev 4
Six new plaintiff billboards along I-45 corridor
Six new plaintiff-firm billboards installed along I-45 between Houston and Conroe last 60 days. 'TRUCK ACCIDENT? 1-800-...' creative.
- Minerva Business Pulse2 months agosev 3
Google Business Profile owner email rotated
Verified-owner email changed on Google Business Profile; new contact does not match registered ownership records.
- Minerva Business Pulse2 months agosev 7
Yelp star average dropped 1.6 over 14 days
Yelp star avg fell from 4.2 → 2.6 across 11 new reviews. Recurring complaints: 'closed early', 'no one answering phone', 'food sat out'.
- Minerva Business Pulse2 months agosev 3
Google Business Profile owner email rotated
Verified-owner email changed on Google Business Profile; new contact does not match registered ownership records.
- Plaintiff Ad Geo-Density (AdWatch)2 months agosev 6
Plaintiff ad spend in ZIP 4.1x state peer median (NAICS 484)
Combined Google + Meta plaintiff spend targeting NAICS 484 in ZIP 75061 is $61k/mo — 4.1x state peer median. Three firms competing for trucking PI leads.