Big Tex Trucking LLC
Material exposure is loud and accelerating. Investigate immediately.
31 computed points across the 90-day window. Decay-weighted aggregate of 12 raw signals.
Fatal crash recorded — I-10 westbound, El Paso
Fatal crash recorded — I-10 westbound, El Paso
What the fabric heard.
- ThinkingMax — FMCSA SMS + Crash Deltas31h agosev 9
Fatal crash recorded — I-10 westbound, El Paso
FMCSA crash report posted: 1 fatality, multi-vehicle, driver of insured tractor cited for following too close. Carrier safety rating under review.
- Plaintiff Ad Geo-Density (AdWatch)11 days agosev 6
Plaintiff ad spend in ZIP 4.1x state peer median (NAICS 484)
Combined Google + Meta plaintiff spend targeting NAICS 484 in ZIP 75061 is $61k/mo — 4.1x state peer median. Three firms competing for trucking PI leads.
- LinkedIn Headcount Delta13 days agosev 8
LinkedIn headcount down 27% in 60 days
Employee count visible on LinkedIn fell from 188 → 137 over 60 days (-27%). Disproportionate losses in operations and dispatch roles.
- Satellite / Aerial Change Detection2 weeks agosev 6
Tractor yard 71% empty vs. 90-day baseline
Aerial pixel-diff: tractor yard utilization dropped from baseline 82% → 24% over 30 days. Either fleet sold, leased out, or operations halted.
- Plaintiff Ad Geo-Density (AdWatch)3 weeks agosev 6
Plaintiff ad spend in ZIP 4.1x state peer median (NAICS 484)
Combined Google + Meta plaintiff spend targeting NAICS 484 in ZIP 75061 is $61k/mo — 4.1x state peer median. Three firms competing for trucking PI leads.
- Plaintiff Ad Geo-Density (AdWatch)4 weeks agosev 9
Plaintiff firm running an ad naming this business specifically
Morgan & Morgan launched a Meta ad campaign in the ZIP 77036 explicitly naming this carrier's insured ('Were you hurt on a [Insured] truck?'). $14k/mo estimated spend.
- Satellite / Aerial Change Detection4 weeks agosev 6
Tractor yard 71% empty vs. 90-day baseline
Aerial pixel-diff: tractor yard utilization dropped from baseline 82% → 24% over 30 days. Either fleet sold, leased out, or operations halted.
- ThinkingMax — FMCSA SMS + Crash Deltas5 weeks agosev 6
HOS violations spike — 14 in last roadside cycle
ELD logs show 14 hours-of-service violations in last 90-day roadside cycle (vs. peer median 3). Driver fatigue narrative likely.
- LinkedIn Headcount Delta5 weeks agosev 8
LinkedIn headcount down 27% in 60 days
Employee count visible on LinkedIn fell from 188 → 137 over 60 days (-27%). Disproportionate losses in operations and dispatch roles.
- LinkedIn Headcount Delta7 weeks agosev 7
Director of Safety departed; no replacement in 45 days
Director of Safety (12-year tenure) updated LinkedIn to 'Open to Work'. No backfill posted. Safety-program continuity at risk.
- ThinkingMax — FMCSA SMS + Crash Deltas2 months agosev 9
Fatal crash recorded — I-10 westbound, El Paso
FMCSA crash report posted: 1 fatality, multi-vehicle, driver of insured tractor cited for following too close. Carrier safety rating under review.
- Plaintiff Ad Geo-Density (AdWatch)3 months agosev 9
Plaintiff firm running an ad naming this business specifically
Morgan & Morgan launched a Meta ad campaign in the ZIP 77036 explicitly naming this carrier's insured ('Were you hurt on a [Insured] truck?'). $14k/mo estimated spend.