Lonestar Heavy Haul LLC
Material exposure is loud and accelerating. Investigate immediately.
31 computed points across the 90-day window. Decay-weighted aggregate of 13 raw signals.
Director of Safety departed; no replacement in 45 days
Storefront dark during stated business hours (3 days)
What the fabric heard.
- LinkedIn Headcount Delta30h agosev 7
Director of Safety departed; no replacement in 45 days
Director of Safety (12-year tenure) updated LinkedIn to 'Open to Work'. No backfill posted. Safety-program continuity at risk.
- Minerva Business Pulse3 days agosev 8
Storefront dark during stated business hours (3 days)
Google posted hours show Mon–Fri 8a–6p; on-site pings (3 consecutive days) show lights off, door locked, voicemail full.
- Minerva Business Pulse5 days agosev 8
Storefront dark during stated business hours (3 days)
Google posted hours show Mon–Fri 8a–6p; on-site pings (3 consecutive days) show lights off, door locked, voicemail full.
- Plaintiff Ad Geo-Density (AdWatch)6 days agosev 9
Plaintiff firm running an ad naming this business specifically
Morgan & Morgan launched a Meta ad campaign in the ZIP 77036 explicitly naming this carrier's insured ('Were you hurt on a [Insured] truck?'). $14k/mo estimated spend.
- LinkedIn Headcount Delta3 weeks agosev 7
Director of Safety departed; no replacement in 45 days
Director of Safety (12-year tenure) updated LinkedIn to 'Open to Work'. No backfill posted. Safety-program continuity at risk.
- Permits / DBA / FBN Changes4 weeks agosev 7
New LLC formed at same address as expiring entity
Owner's existing LLC missed annual statement; new LLC formed at same suite, same registered agent, different name. Classic phoenix-entity workaround.
- Plaintiff Ad Geo-Density (AdWatch)4 weeks agosev 9
Plaintiff firm running an ad naming this business specifically
Morgan & Morgan launched a Meta ad campaign in the ZIP 77036 explicitly naming this carrier's insured ('Were you hurt on a [Insured] truck?'). $14k/mo estimated spend.
- Minerva Business Pulse5 weeks agosev 8
Storefront dark during stated business hours (3 days)
Google posted hours show Mon–Fri 8a–6p; on-site pings (3 consecutive days) show lights off, door locked, voicemail full.
- Plaintiff Ad Geo-Density (AdWatch)5 weeks agosev 9
Plaintiff firm running an ad naming this business specifically
Morgan & Morgan launched a Meta ad campaign in the ZIP 77036 explicitly naming this carrier's insured ('Were you hurt on a [Insured] truck?'). $14k/mo estimated spend.
- UCC Filings6 weeks agosev 8
Three new MCA UCC-1 filings in 21 days
Three merchant-cash-advance lenders (Kapitus, Forward Financing, CFG Merchant Solutions) filed UCC-1s in last 3 weeks against same collateral pool. Classic MCA stacking distress pattern.
- Plaintiff Ad Geo-Density (AdWatch)6 weeks agosev 6
Plaintiff ad spend in ZIP 4.1x state peer median (NAICS 484)
Combined Google + Meta plaintiff spend targeting NAICS 484 in ZIP 75061 is $61k/mo — 4.1x state peer median. Three firms competing for trucking PI leads.
- LinkedIn Headcount Delta2 months agosev 7
Director of Safety departed; no replacement in 45 days
Director of Safety (12-year tenure) updated LinkedIn to 'Open to Work'. No backfill posted. Safety-program continuity at risk.
- Plaintiff Ad Geo-Density (AdWatch)2 months agosev 9
Plaintiff firm running an ad naming this business specifically
Morgan & Morgan launched a Meta ad campaign in the ZIP 77036 explicitly naming this carrier's insured ('Were you hurt on a [Insured] truck?'). $14k/mo estimated spend.